AIDA
BEN HAMOUDA

Operations Strategy & Transformational Leader | Global Expansion | ESG, Sustainability & Innovation | MBA 2025 with Distinction

Driven by a passion for operations, marketing, international collaboration, and creative problem-solving, I thrive at the intersection of data, strategy, and human connection. Welcome to my professional portfolio.

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Getting to Know Me

My professional journey is fueled by an insatiable curiosity and a drive to connect diverse ideas and cultures. I believe that the most impactful solutions emerge from the synergy of analytical rigor and creative thinking. This philosophy has guided me through various roles in the Telecom, Media, and Technology (TMT) sectors, where I've focused on optimising operations, expanding global Markets and delivering strategic performance improvements.

I have a profound appreciation for the nuances of global markets, particularly the MEA region, and a keen interest in luxury branding and cutting-edge digital marketing strategies. Leading and collaborating with high-performing, cross-cultural teams is where I feel most energized. My colleagues often describe me as a creative and collaborative individual, qualities I strive to bring to every project and interaction.

Beyond my core professional pursuits, I am deeply committed to sustainability and understanding the evolving role of Artificial Intelligence in shaping our future. I am passionate about continuous learning and exploring how these transformative forces can be harnessed for positive global impact. My approach is characterized by a strategic mindset, a global perspective, and an unwavering commitment to excellence.

My Curriculum Vitae

Professional Summary

Driven by a passion for process improvement, marketing, international collaboration, and creative problem-solving, I thrive at the intersection of data, strategy, and human connection. Throughout my career, I’ve combined analytical rigor with imaginative thinking to help businesses grow across borders. With a strong foundation in the Telecom, Media, and Technology (TMT) sectors, I’ve played a key role in expanding Tanit Web's footprint by launching branches in London and Dubai and shaping its international strategy. I bring a deep understanding of the MEA region, a flair for luxury branding and digital marketing, and a proven ability to lead high-performing teams. I am also deeply committed to sustainability and the future of our environment, and I actively explore the transformative role of AI in shaping the world of work and global business. My colleagues often highlight my creativity and collaborative spirit as key drivers of our shared success.

Core Skills

Strategic Operations Management
Project Planning & Execution
Process Improvement & Efficiency
Budgeting & Resource Optimisation
Financial Analytics & Market Research
Strategic International Expansion
Digital & Brand Marketing
Partnership & Stakeholder Management
Contract Negotiation & Vendor Relations
Cross-Cultural Communication & Collaboration
Client Experience &Service Delivery Excellence
Cross-Cultural Team Leadership
Business Intelligence & Predictive Analytics
Sustainability & AI Strategy Awareness
Fluent in English, French, Arabic
Expert in Excel, Tableau, Power BI, SQL

Professional Experience

Managing and Growth Director EMEA

TANIT WEB LTD – London (Jan 2020 – Feb 2025)

Oversaw cross-functional operations, commercial strategy, and service delivery across digital and SaaS markets, optimising workflows, ensuring compliance, and sustaining best-in-class client experiences.
Spearheaded international expansion, successfully launching Tanit Web’s Dubai office in January 2025, establishing the company's presence in the Middle East.
Delivered operational growth plans aligned with financial targets, contributing to revenue growth and sustainable expansion in competitive markets.
Directed extensive market research initiatives across Africa, Europe, and the Middle East, enabling targeted market entries and strategic growth.
Enhanced revenue growth by 17% annually through analytics-driven business and operations strategies, predictive modeling, and targeted digital marketing campaigns.
Participated and presented in over 20 major industry exhibitions and workshops in Paris, Casablanca and Dubai, elevating brand visibility and market position.

Head of Sales & Business Development Manager

TANIT WEB LTD – London, UK (Jan 2016 – Dec 2019)

Designed and executed go-to-market strategies
Successfully founded and launched the London branch, driving strategic growth and market penetration within Europe.
Designed and executed market entry strategies informed by rigorous financial forecasting, competitive analysis, and consumer insight, tripling the acquisition of high-value clients.
Implemented CRM automation, enhancing lead conversion by more than 35% and optimizing client relationship management.

Growth Manager

OXABOX – Tunis, Tunisia (Nov 2010 – Dec 2015)

Conducted comprehensive market analysis across key African markets (Ivory Coast, Cameroon, Morocco), securing strategic partnerships and contracts.
Leveraged data analytics to optimize marketing campaigns, significantly increasing customer engagement and revenue streams.
Built strategic alliances with industry stakeholders, boosting market share and organizational visibility in competitive markets.

Education

Master of Business Administration (MBA) With Distinction

Hult International Business School, London, UK (2024 – August 2025)

Dean’s List Certificates
Concentration: Operations Management, Marketing & Strategy, Data Analytics, Leadership Development
Relevant Coursework: Leading with Purpose, Global Business Strategy, Agile Project Management, Supply Chain Analytics, Marketing Management, Investment banking
Head of Communication, Women in Business Club: Successfully helped organizing the International Women's Day and bringing in top-tier speakers to share their journey and inspire younger future women leaders.

Mastering Digital Marketing

London Business School, London, UK (2020)

Master of Science: Computer Science with Distinction

Higher Institute of Technological Studies

Certifications & Training

Financial Accounting Fundamentals – University of Virginia (2024)
Understanding Financial Statements: Company Performance & Position – University of Illinois Urbana-Champaign (2024)
Leadership & Strategy Workshops – Hult International Business School

Latest Projects

International Expansion: Dubai Office Launch

Spearheaded the strategic planning and successful launch of Tanit Web’s Dubai office. This involved comprehensive market analysis, establishing legal and operational frameworks, and building the initial team, significantly expanding our presence in the Middle East.

StrategyMarket EntryLeadership

ESG Performance Dashboard: Power BI Project

Developed an interactive Power BI dashboard to track and analyze ESG performance across key business units. The dashboard consolidated multiple KPIs—carbon emissions, waste reduction, governance effectiveness, and transparency scores—into a dynamic reporting interface. Implemented traffic-light indicators and trend analysis for rapid insight into risk zones, while enabling drill-through functionality for granular performance review. The solution empowered executives to align sustainability targets with business strategy and enhanced decision-making for stakeholder reporting.

Data VisualizationKPI TrackingESG Analytics

Project Management

Managed over 20 software development projects, ensuring alignment with strategic business objectives and timely delivery. Led innovation-driven research initiatives that substantially improved product offerings and operational efficiencies within the TMT sector.

Project ManagementSoftware DevelopmentInnovation

Activities & Engagements

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Head of Communication, Women in Business Club (Hult International Business School): Successfully organized the first-ever Women in Business event at Hult London, featuring top-tier speakers and fostering a dynamic, empowering space for current and future women leaders. This involved strategic planning, outreach, and event management.

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Industry Speaker & Presenter: Actively participated and presented in over 20 major industry exhibitions and workshops across Paris, Casablanca, and Dubai. These engagements focused on TMT sector trends, international business strategies, and digital transformation, contributing to brand visibility and thought leadership.

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Advocate for Sustainability & AI: Passionately explore and advocate for the integration of sustainable practices in business and the transformative potential of Artificial Intelligence. This includes continuous learning, participation in relevant forums, and promoting awareness within professional networks.

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Interests: My personal interests include luxury branding, digital transformation trends, and fostering international team collaboration. I am known for my creativity, strategic insight, and a global mindset, which I apply to both professional and personal endeavors.