AIDA BEN HAMOUDA

PASSIONATE BUSINESS LEADER | TMT SECTOR SPECIALIST | INTERNATIONAL GROWTH STRATEGIST

Driven by a passion for marketing, international collaboration, and creative problem-solving, I thrive at the intersection of data, strategy, and human connection. Welcome to my professional portfolio.

View My CV Explore Projects

Getting to Know Me

My professional journey is fueled by an insatiable curiosity and a drive to connect diverse ideas and cultures. I believe that the most impactful solutions emerge from the synergy of analytical rigor and creative thinking. This philosophy has guided me through various roles in the Telecom, Media, and Technology (TMT) sectors, where I've focused on international growth and strategic development.

I have a profound appreciation for the nuances of global markets, particularly the MEA region, and a keen interest in luxury branding and cutting-edge digital marketing strategies. Leading and collaborating with high-performing, cross-cultural teams is where I feel most energized. My colleagues often describe me as a creative and collaborative individual, qualities I strive to bring to every project and interaction.

Beyond my core professional pursuits, I am deeply committed to sustainability and understanding the evolving role of Artificial Intelligence in shaping our future. I am passionate about continuous learning and exploring how these transformative forces can be harnessed for positive global impact. My approach is characterized by a strategic mindset, a global perspective, and an unwavering commitment to excellence.

My Curriculum Vitae

Professional Summary

Driven by a passion for marketing, international collaboration, and creative problem-solving, I thrive at the intersection of data, strategy, and human connection. Throughout my career, I’ve combined analytical rigor with imaginative thinking to help businesses grow across borders. With a strong foundation in the Telecom, Media, and Technology (TMT) sectors, I’ve played a key role in expanding Tanit Web's footprint by launching branches in London and Dubai and shaping its international strategy. I bring a deep understanding of the MEA region, a flair for luxury branding and digital marketing, and a proven ability to lead high-performing teams. I am also deeply committed to sustainability and the future of our environment, and I actively explore the transformative role of AI in shaping the world of work and global business. My colleagues often highlight my creativity and collaborative spirit as key drivers of our shared success.

Core Skills

Financial Analytics & Market Research
Strategic International Expansion
Digital & Luxury Brand Marketing
Cross-Cultural Team Leadership
Business Intelligence & Predictive Analytics
Sustainability & AI Strategy Awareness
Fluent in English, French, Arabic
Expert in Excel, Tableau, Power BI, SQL

Professional Experience

International Business Development Executive | Executive Director

TANIT WEB LTD – London (Jan 2020 – Feb 2025)

Spearheaded international expansion, successfully launching Tanit Web’s Dubai office in January 2025, establishing the company's presence in the Middle East.
Directed extensive market research initiatives across Africa, Europe, and the Middle East, enabling targeted market entries and strategic growth.
Enhanced revenue growth by 17% annually through analytics-driven business strategies, predictive modeling, and targeted digital marketing campaigns.
Participated and presented in over 20 major industry exhibitions and workshops in Paris, Casablanca and Dubai, elevating brand visibility and market position.

International Business Development Manager

TANIT WEB LTD – London, UK (Jan 2016 – Dec 2019)

Successfully founded and launched the London branch, driving strategic growth and market penetration within Europe.
Designed and executed market entry strategies informed by rigorous financial forecasting, competitive analysis, and consumer insight, tripling the acquisition of high-value clients.
Implemented CRM automation, enhancing lead conversion by more than 35% and optimizing client relationship management.

Growth Manager

OXABOX – Tunis, Tunisia (Nov 2010 – Dec 2015)

Conducted comprehensive market analysis across key African markets (Ivory Coast, Cameroon, Morocco), securing strategic partnerships and contracts.
Leveraged data analytics to optimize marketing campaigns, significantly increasing customer engagement and revenue streams.
Built strategic alliances with industry stakeholders, boosting market share and organizational visibility in competitive markets.

Project Manager

TANIT WEB – Tunis, Tunisia (Jan 2007 – Oct 2010)

Managed 20+ software development projects, aligning deliverables with strategic business objectives.
Led innovation-driven research initiatives, substantially improving product offerings and operational efficiencies.

Education

Master of Business Administration (MBA)

Hult International Business School, London, UK (2024 – August 2025)

Dean’s List Certificate
Concentration: Finance & Strategy, Data Analytics, Leadership Development
Relevant Coursework: Leading with Purpose, Global Business Strategy, Agile Project Management, Supply Chain Analytics, Marketing Management, Investment banking
Head of Communication, Women in Business Club: Successfully helped organizing the International Women's Day and bringing in top-tier speakers to share their journey and inspire younger future women leaders.

Mastering Digital Marketing Certificate

London Business School, London, UK (2020)

Master of Science: Computer Science

Higher Institute of Technological Studies, Nabeul, Tunisia (2006) with High Honor

Certifications & Training

Financial Accounting Fundamentals – University of Virginia (2024)
Understanding Financial Statements: Company Performance & Position – University of Illinois Urbana-Champaign (2024)
Leadership & Strategy Workshops – Hult International Business School

My Projects

International Expansion: Dubai Office Launch

Spearheaded the strategic planning and successful launch of Tanit Web’s Dubai office. This involved comprehensive market analysis, establishing legal and operational frameworks, and building the initial team, significantly expanding our presence in the Middle East.

StrategyMarket EntryLeadership

Revenue Growth through Analytics

Directed initiatives that enhanced annual revenue growth by 17% through the implementation of analytics-driven business strategies, predictive modeling for market trends, and targeted digital marketing campaigns. Focused on optimizing ROI and customer acquisition cost.

Data AnalyticsDigital MarketingPredictive Modeling

Software Development Project Management (Portfolio)

Managed a portfolio of over 20 software development projects, ensuring alignment with strategic business objectives and timely delivery. Led innovation-driven research initiatives that substantially improved product offerings and operational efficiencies within the TMT sector.

Project ManagementSoftware DevelopmentInnovation

Activities & Engagements

◆

Head of Communication, Women in Business Club (Hult International Business School): Successfully organized the first-ever Women in Business event at Hult London, featuring top-tier speakers and fostering a dynamic, empowering space for current and future women leaders. This involved strategic planning, outreach, and event management.

◆

Industry Speaker & Presenter: Actively participated and presented in over 20 major industry exhibitions and workshops across Paris, Casablanca, and Dubai. These engagements focused on TMT sector trends, international business strategies, and digital transformation, contributing to brand visibility and thought leadership.

◆

Advocate for Sustainability & AI: Passionately explore and advocate for the integration of sustainable practices in business and the transformative potential of Artificial Intelligence. This includes continuous learning, participation in relevant forums, and promoting awareness within professional networks.

◆

Interests: My personal interests include luxury branding, digital transformation trends, and fostering international team collaboration. I am known for my creativity, strategic insight, and a global mindset, which I apply to both professional and personal endeavors.